I unlock organic growth
I help consumer and SaaS companies grow through search, content and lifecycle, with research-backed strategy and experiments that compound.
Teams I have helped grow
- Ledgerly
- Kestrel
- Careerloop
- Orbit
- Nimbus
- Tarang
- Saffron
- Copperleaf
- Brightline
- Northbank
- Meridian
- Pocketly
Results
What changed after I joined.
Ledgerly
Personal finance app · 2024 to 2025
Built an SEO and content engine from zero, hired the team, then handed it over.
Organic signups now cover half of all new users.
Organic signups per quarter: 12, 14, 15, 31, 48, 66. 4.4x
Careerloop
Edtech · 2025 to now
Cost per paying customer: 920, 900, 940, 880, 760, 690, 610. -34%
Rebuilt the lifecycle emails and onboarding.
Kestrel
Consumer brand · 2026
Target pages in the top three: 9 of 12 done. 9 of 12
Launched programmatic pages for 1,200 recipes.
Services and speaking
Organic growth strategy
SEO, content and AI search visibility plans with a forecast you can hold me to.
Growth experiments
A weekly experiment rhythm across onboarding, lifecycle and pricing pages.
Speaking
Talks on search, AI visibility and compounding growth for teams and conferences.
Team building
Hiring and coaching the growth team that keeps it going after I leave.
Meet Arjun
Growth adviser and writer
Kind words
Arjun ramped up fast and turned SEO from a side project into our biggest acquisition channel.
Damini R.Head of growth, Ledgerly He set up the experiment rhythm we still run every Monday, and coached the team that runs it.
Sri P.VP marketing, Careerloop
Contact
Let's talk growth
Tell me about your product, your channels and the number you want to move.